Press Releases

Accountability Program Looks Under Hood of Online Ad Campaign: Self-Regulation Process Ensures Consumers Receive Notice of Interest-Based Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) released five decisions following inquiries into whether an online interest-based advertising campaign for Kia Motors America (Kia) was consistent with the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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Accountability Program: Self-Regulation Keeps Pace with Innovation

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry. All companies reviewed voluntarily agreed to follow the Accountability Program’s recommendations. “The results are a win for both consumers and industry,” said Genie Barton, CBBB Vice President and Director of the Program. “Consumers benefit with greater information and clearer choices about how their information is used and the advertising industry benefits by building greater consumer trust and engagement in the Internet space.”

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Accountability Program Achieves Voluntary Compliance With Online Behavioral Advertising Self-Regulation

The Accountability Program will regularly issue press releases that detail its decisions. Both the press releases and the full text of decisions will be available under the Accountability tab at the ASRC Website --

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