Accountability Program Blog

Like Data for Chocolate

Like Data for Chocolate Takeaways from a recent mobile video ads case Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles. Collectively, companies’ responsibilities under the Principles all flow from two simple ideas. First, consumers need to know when interest-based advertising (IBA) happens on websites and mobile apps. Second, they should be able to opt out of it if they want to. These industry standards make it apparent that if you have a website or app and allow collection of IBA data, you...

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