CARU West Coast Conference: Marketing to Children in a Digital Landscape

Please join the Children’s Advertising Review Unit for the Fourth Annual West Coast Conference on May 7, 2014, at The Beverly Hilton in Los Angeles, CA.

Hear from the experts with a timely and in-depth review of the legal and practical challenges posed by implementing the FTC’s new Children’s Privacy Regulations as they apply to Apps, social media, websites and more. Panelists will examine domestic and global challenges to self-regulation of advertising to children including social media, mobile marketing, and advertising and marketing in Latino markets.

The conference will also provide attendees with practical information to enhance their ability to navigate the children’s advertising industry’s self-regulatory forum, specifically CARU’s Self-Regulatory Program for children’s advertising. Panelists will aid advertisers and marketers in their understanding of self-regulatory guidelines and the self-regulatory process with specific examples of how to work with CARU during its decision making process.

Workshop held the day before conference – May 6th, also at The Beverly Hilton, from 2 – 4:30pm.
Staying Ahead of the Curve: Practical Considerations for Running a Successful Children’s Food & Beverage Advertising Campaign

This course has been submitted for approximately 4-6 CLE credits.



Planning Committee