Annie M. Ugurlayan


Annie M. Ugurlayan

Senior Staff Attorney

Annie Ugurlayan is a Senior Staff Attorney at the National Advertising Division.  Since 2003, she has handled more than 150 cases, particularly in the areas of cosmetics, food and oral care products, and has successfully argued appeals before the National Advertising Review Board.  Annie is also a frequent lecturer at conferences nationwide and abroad.

Prior to joining the NAD in 2003, Annie worked as a temporary attorney in the advertising law department at Davis & Gilbert LLP conducting insurance related research on long-term projects.  Annie was also an associate at O’Hare Parnagian, LLP where she worked on commercial and personal injury litigation as well as real estate transactions. Annie is also a published author (Functional Foods – An NAD Perspective, WHAT’S IN STORE: THE NEWSLETTER OF THE SECTION OF ANTITRUST LAW’S CONSUMER PROTECTION COMMITTEE, PRIVACY AND INFORMATION SECURITY COMMITTEE, AND PRIVATE ADVERTISING LITIGATION COMMITTEE, American Bar Association [Vol. 17, Issue 1, Spring 2012]; Advertising Self-Regulation – A Review of Cosmetics Claims and Natural/Organic Claims in FORMULATING, PACKAGING, AND MARKETING OF NATURAL COSMETIC PRODUCTS [September 2011]; co-author, Consumer Protection and Self-Regulation of Advertising, CONSUMER PROTECTION LAW DEVELOPMENTS, American Bar Association [2009]; Obesity and the Carbohydrate Connection – The NAD’s Approach to Low Carb Claims, CONSUMER PROTECTION UPDATE, American Bar Association (Spring 2005); co-author, Self-Regulatory Techniques for Threading the Antitrust Needle, ANTITRUST, American Bar Association (Summer 2004); “Armenia: Privatization and Foreign Direct Investment in a Climate of Political and Economic Instability,” LOYOLA OF LOS ANGELES INTERNATIONAL & COMPARATIVE LAW REVIEW, Volume 23, Issue 3 (2001)).

Annie is actively involved in various bar associations (Member, New York State Bar Association’s House of Delegates; Member, Information Technology Law Committee – 2012-; Former Chair, Consumer Affairs Committee of the New York City Bar Association – 2009-12; Member, Consumer Protection Committee, American Bar Association’s Antitrust Section).  She is also a member of the Board of Directors of the New York Women’s Bar Association Foundation.  She is fluent in French and Armenian and proficient in Romanian.  Annie is a graduate of Hamilton College (B.A., magna cum laude — French and World Politics) and Hofstra University School of Law.


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