An Industry Takes Charge: Electronic Retailing and Advertising Self-Regulation

At this year’s ERSP Summit, legal professionals and industry leaders will discuss trends in direct response advertising. During the half-day workshop, topics will include: self-regulation of e-commerce practices, the increased regulatory scrutiny of the telemarketing industry, recent developments at the FTC and the evolution of the direct response advertising from traditional vehicles of dissemination to digital platforms.

When: May 23, 2017
Where: Venable LLP, 600 Massachusetts Avenue, NW, Washington, D.C.
Time: Noon – 5:00PM

This half-day workshop is held in conjunction with the Electronic Retailing Association Annual Government Fly-in.

Agenda

Noon – 12:45 p.m.
Registration and light lunch

1:00 PM – 1:10 PM 
Introductory Remarks
C. Lee Peeler, President & CEO, ASRC and EVP, National Advertising, CBBB
Peter Marinello – Director, ERSP and VP, CBBB

1:10 PM – 1:30 PM 
Featured Speaker
Lois Greisman, Associate Director, Division of Marketing Practices, Federal Trade Commission

1:30 PM – 2:20 PM

“There’s Nothing ‘Quick and Easy’ about it: How the FTC and Self-Regulators Evaluate Advertising Claims in Telemarketing and Live Seminars”

FTC and industry professionals discuss recent regulatory and self-regulatory developments in telemarketing and lead generation, with a focus on the ERSP Review Program’s work since its inception in 2012.

Moderator
Leonard L. Gordon – Venable, LLP
Speakers
Lois C. Greisman – Associate Director, Division of Marketing Practices, FTC
William R. Knowlton – Invictus Law
Phil Smith – Response, LLC

2:20 PM – 2:30 PM

Break

2:30 PM – 3:20 PM
Back That Claim Up! Examining Claim Substantiation”

How do we maintain trust in advertising during a time of increased skepticism in the media? Claim substantiation is the key! This panel of advertising lawyers will discuss how to navigate the complex world of claim substantiation. Topics will include identifying which claims need substantiation, how to support claims with competent and reliable evidence, and understanding how ERSP and other regulators look at and interpret claims using recent decisions.

Moderator
Jeffrey Greenbaum – Frankfurt Kurnit Klein & Selz PC
Speakers
Edward F. Glynn, Jr. – Locke Lord LLP
Ivan Wasserman – Amin Talati Upadhye, LLP
Linda Goldstein – Baker Hostetler LLP

3:20 PM – 3:50 PM
Featured Speaker
Frank Gorman – Assistant Director, Division of Enforcement, FTC

3:50 PM – 4:00 PM
Break

4:00 PM – 4:50 PM
“We’re all in this together: The complicated relationships that makes up your direct response advertising campaign.”

Industry professionals will help identify the regulatory warnings signs when making negative option, continuity and “Buy One Get One Free” offers, discuss precarious advertiser-vendor relationships and feasibility of self-regulating back-end business practices.

Moderator
Ellen Traupman Berge – Venable LLP
Speakers
Bala Iyer – Executive VP, Operations, Telebrands
Marc Roth – Davis Wright Tremaine LLP
Jennifer De Marco – General Counsel, All Star Marketing

5:00 PM – 7:00 PM.
Please join us for the ERA Opening Cocktail Reception.

Please register at the ERA website!

Many thanks to our sponsors!

ersp summit 2017 sponsors v3