Accountability Program Administrative Dispositions

Under its Procedures, the Accountability Program has sole discretion in initiating or disposing of formal reviews. One type of disposition is known as an Administrative Disposition. Administrative dispositions are issued when an inquiry determines:

  • a company was not engaged in online behavioral advertising or multi-site data collection as defined by the Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data (collectively, the Principles);
  • a company was already engaged in efforts to bring its practices into compliance with the Principles at the time the formal review was initiated.

An Administrative Disposition is a short document that states the nature of the inquiry and the reasons for its disposition. For Decisions, which provide more detailed guidance to industry on the Principles, please see the Decisions Page.

Additionally, in rare instances, the Accountability Program may choose to dispose of a formal review by means of Administrative Closure. Administrative Closures are numbered for the record, but the names of the companies involved are not publicly available. Below, you will find the list of Administrative Dispositions and Administrative Closures to date. Please click on the links below to see the full text of any Disposition or Closure.

Administrative Closures
Consolidated Administrative Closures 10.14.13

Administrative Dispositions
Online Interest-Based Advertising Accountability Program Formal Review 29.2013
Company: Volkswagen of America, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 13.2012
Company: Facilitate Digital Holdings Limited

Online Interest-Based Advertising Accountability Program Formal Review: 11.2012
Company: Rovion, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 07.2012
Company: Gravity