ASRC President Presents to APEC Ad Panel

C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council, and EVP, Council of Better Business Bureaus,  recently returned from Beijing, where he presented at the Advertising Standards Forum and Mentoring Workshop held as part of  a series of Asia Pacific Economic Cooperation (APEC) meetings.

The event was hosted by the Chinese Association of National Advertisers (CANA) and the Australian Advertising Standards Bureau (ASB) and featured a wide-ranging discussion on the general principles of advertising industry self-regulation and the best practices associated with expanding the capacity for self-regulation to APEC member countries.

You can view his presentation here.