Santa apps! CARU says parents should check them twice.
You can read the press release here.
The New York Times examined cosmetics advertising in a story, “Mascara Ads: Thick Lashes, Fine Print,” posted Tuesday.
You can read it here. (Subscription required.)
The Digital Advertising Alliance has announced interesting survey results revealing that users demand ad-supported content, value tools that enhance transparency and choice.
There’s been a lot of solid coverage of the National Advertising Division and its annual conference earlier this week. For your reading pleasure …
From Katy Bachman at AdWeek:
FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Talks priorities at Advertising Self-Regulatory Council conference
Study: Marketers Have Nothing to Fear From Advertising Self-Regulation
Little correlation to class-action suits
Do Ad Messages Have a Credibility Problem?
‘Advertising today is a truth-free zone,’ Baskin tells ASRC
From Michael Sebastian at Advertising Age:
From Allison Grande or Juan Carlos Rodriquez, Law360
Advertising Age has published a new trend report — How to Make Credible Green Marketing Claims — co-authored by NAD’s David Mallen.