Today’s must-read

Data security: Federal regulators want stronger  provisions on rulemaking authority and protection of personal information added to data breach notification legislation before it becomes law. You can read about the issue here and read the testimony of Jessica Rich, director of the FTC’s Bureau of Consumer Protection, here.

The Federal Trade Commission Tuesday released its report on “The Internet of Things.”  From the FTC:  “In a detailed report on the Internet of Things, released today, the staff of the Federal Trade Commission recommend a series of concrete steps that businesses can take to enhance and protect consumers’ privacy and security, as Americans start to reap the benefits from a growing world of Internet-connected devices.” Absolutely worth a read. 


There’s a good interview with Lee Peeler, ASRC CEO, at Law360 (subscription required.)   Re:  the ad industry — “[O]ne of the things I’m seeing a lot of this year is that the time and effort that the industry puts into doing real self-regulatory programs is being recognized,” Peeler said. Lots of great coverage of the NAD and CARU Annual Conferences: You can check out stories from Advertising Age, Law360 and other sources here, here, here, here, herehere and here.

C. Lee Peeler, ASRC President and CEO, has been invited to participate in the upcoming Federal Trade Commission (FTC) workshop “Big Data: A Tool for Inclusion or Exclusion?” taking place at 9 a.m. on Sept. 15 in Washington, D.C.

The Philadelphia Inquirer weighed in on a recent NAD decision involving survey evidence. “Talmudic elan” is now our favorite phrase. You can read the story here.

Energy drinks are in the headlines, following recent state action in Oregon and Washington.  You can read about  NAD’s role in examining advertising claims for energy drinks here, here and here.

Lots of coverage of today’s hearing on weight-loss claims and consumer protection. You can read about the hearing here, here and here.

CARU’s work in 2013 is examined in this report from Davis & Gilbert.

The Electronic Retailing Self-Regulation Program issued its most recent General Activity Report today. You can read the report here and the press release here.

Both AdWeek and Bloomberg reached out to Lee Peeler for his take on this week’s interesting settlement with a major ad agency. You can read the stories here and here.

Canada, too, is wrestling with native advertising, a key area of interest at the National Advertising Division.  In a recent  article, Gowlings LaFleur attorney Matthew Marinett, examined a recent NAD case.

The New York Times examined cosmetics advertising in a story, “Mascara Ads: Thick Lashes, Fine Print,” posted Tuesday.

You can read it here. (Subscription required.)

The  Digital Advertising Alliance  has announced interesting survey results revealing that users demand ad-supported content, value tools that enhance transparency and choice.

You can read the DAA press release here . The poll’s full results are graphically presented here.

There’s been a lot of solid coverage of the National Advertising Division and its annual conference earlier this week.  For your reading pleasure …

From Katy Bachman at AdWeek:

FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Talks priorities at Advertising Self-Regulatory Council conference

Study: Marketers Have Nothing to Fear From Advertising Self-Regulation
Little correlation to class-action suits

Do Ad Messages Have a Credibility Problem?
‘Advertising today is a truth-free zone,’ Baskin tells ASRC

From Michael Sebastian at Advertising Age:
(Subscription required.)

Advertising Watchdog Concerned About Native Advertising
Concludes Inquiry Into a Qualcomm Article Series on Mashable

From Allison Grande or Juan Carlos Rodriquez, Law360
(Subscription required.)

Ad Industry Self-Regulator Expanding Outreach To FDA, EPA

FTC’s Active Enforcement Plan Hits Shutdown Roadblock

Judge Rakoff Criticizes ‘Peculiarities’ Of The Lanham Act

Attys’ Social Media Use Rife With Land Mines, Panel Says

Advertising Age has published a new trend report — How to Make Credible Green Marketing Claims — co-authored by NAD’s David Mallen.

You can read about the report right here and buy it here.