The Federal Trade Commission Tuesday released its report on “The Internet of Things.” From the FTC: “In a detailed report on the Internet of Things, released today, the staff of the Federal Trade Commission recommend a series of concrete steps that businesses can take to enhance and protect consumers’ privacy and security, as Americans start to reap the benefits from a growing world of Internet-connected devices.” Absolutely worth a read.
There’s a good interview with Lee Peeler, ASRC CEO, at Law360 (subscription required.) Re: the ad industry — “[O]ne of the things I’m seeing a lot of this year is that the time and effort that the industry puts into doing real self-regulatory programs is being recognized,” Peeler said. Lots of great coverage of the NAD and CARU Annual Conferences: You can check out stories from Advertising Age, Law360 and other sources here, here, here, here, here, here and here.
C. Lee Peeler, ASRC President and CEO, has been invited to participate in the upcoming Federal Trade Commission (FTC) workshop “Big Data: A Tool for Inclusion or Exclusion?” taking place at 9 a.m. on Sept. 15 in Washington, D.C.
The Philadelphia Inquirer weighed in on a recent NAD decision involving survey evidence. “Talmudic elan” is now our favorite phrase. You can read the story here.
CARU’s work in 2013 is examined in this report from Davis & Gilbert.
Canada, too, is wrestling with native advertising, a key area of interest at the National Advertising Division. In a recent article, Gowlings LaFleur attorney , examined a recent NAD case.
The New York Times examined cosmetics advertising in a story, “Mascara Ads: Thick Lashes, Fine Print,” posted Tuesday.
You can read it here. (Subscription required.)
The Digital Advertising Alliance has announced interesting survey results revealing that users demand ad-supported content, value tools that enhance transparency and choice.
There’s been a lot of solid coverage of the National Advertising Division and its annual conference earlier this week. For your reading pleasure …
From Katy Bachman at AdWeek:
FTC’s Jessica Rich Lays Out Ambitious Ad Enforcement Agenda
Talks priorities at Advertising Self-Regulatory Council conference
Study: Marketers Have Nothing to Fear From Advertising Self-Regulation
Little correlation to class-action suits
Do Ad Messages Have a Credibility Problem?
‘Advertising today is a truth-free zone,’ Baskin tells ASRC
From Michael Sebastian at Advertising Age:
From Allison Grande or Juan Carlos Rodriquez, Law360
Advertising Age has published a new trend report — How to Make Credible Green Marketing Claims — co-authored by NAD’s David Mallen.