Posts made in April, 2012

CARU Recommends Clearwater Aquarium Modify Website to Better Protect Children’s Privacy

The Children’s Advertising Review Unit has recommended that Clearwater Aquarium, operator of the Seewinter.com website, modify the website Seewinter.com to better protect the privacy of child visitors to the site. The aquarium has agreed to do so.

Read More

CARU Refers Toy Quest Advertising to FTC for Further Review

The Children’s Advertising Review Unit has recommended that Toy Quest, maker of the “Land Sea Adventure” inflatable swimming pool, modify product packaging to depict adult supervision. The company, which participated in CARU’s review of its packaging, declined to accept the recommendation. CARU has referred the matter to the Federal Trade Commission for further review.

Read More

ERSP Reviews Advertising for Omega XL

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Great HealthWorks (GHW) has provided adequate support for certain claims made in direct-response advertising for “Omega XL,” a patented fish-oil dietary supplement. The marketer voluntarily discontinued several claims that were the subject of the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program.

Read More

ERSP Finds Sleeping Well, LLC, Can Support Certain Claims for ZQuiet

The Electronic Retailing Self-Regulation Program (ERSP) has determined that Sleeping Well, LLC has provided adequate support for certain performance claims made in its direct-response advertising for ZQuiet, a device intended to treat nighttime snoring. ERSP, the electronic direct-response industry’s self-regulatory forum, is an investigative unit of the advertising industry’s system of self-regulation, by the Council of Better Business Bureaus (CBBB).

Read More

NAD Finds CyberDefender Acted Properly in Discontinuing All Advertising at Issue in NAD Inquiry

The National Advertising Division has determined that CyberDefender Corporation has taken necessary and proper action in discontinuing all advertising claims challenged before NAD by Ascentive, LLC.

Read More