Bruce Hopewell Director
In his role as Director of NARB, Mr. Hopewell oversees the daily operation for the self-regulatory system’s appellate division, including preparation for NARB panels. He serves as the primary contact for parties on appeal issues, and works with the ASRC Board of Directors to identify new NARB panelists. As Director of Marketing, he is responsible for the promotion of conferences and the supervision of multiple websites and online ecommerce. Mr. Hopewell originally began working with the ASRC as a consultant, assisting with conference organization and promotion, and in 1997 he joined the staff as a full time employee. Prior to working with the ASRC, Mr. Hopewell enjoyed a successful career in the hospitality business, running some of New York’s most well known restaurants.
Mr. Hopewell was born and raised New York City, and holds a Bachelor of Arts in Political Science from Oglethorpe University. He can be reached at bhopewell(at)asrc.bbb.org.
Alan Cohen General Counsel
Alan L. Cohen previously served as Vice President, General Counsel and Corporate Secretary for the Council of Better Business Bureaus (CBBB). He started with the CBBB in 1988 and served as Deputy General Counsel prior to October 2005.
From 1983 to 1988, Mr. Cohen worked as counsel for Saint Elizabeth’s Hospital in Washington, D.C. He has also worked as an attorney for the Federal Trade Commission (1972-1976) and the Alexandria, Virginia Legal Aid Society (1976-1979). From 1979 until 1983, Mr. Cohen was in private practice in Alexandria, Virginia.
Mr. Cohen graduated from the University of Rochester in 1969, and received his J.D. from the National Law Center, George Washington University, in 1972.
Howard Bell Chairman
A pioneer in advertising industry self-regulation, Mr. Bell served as the Director of the National Association of Broadcasters code authority in the 1950s. In that role, he was key to the drafting of the Television Code and creating the Television Bureau of Advertising.
From 1968 to 1991, as president of the American Advertising Federation, Mr. Bell tripled its membership. His TV code enforcement work led Mr. Bell to play a leading role in the creation of the advertising industry’s landmark self-regulatory effort – what is now the ASRC.
He has championed voluntary industry self-regulation and supported high standards of truth and accuracy for more than 50 years. Mr. Bell also is active in numerous advertising-related public service and educational activities.