Staff Biographies

Genie Barton

Director, Online Behavioral Advertising Program and Mobile Marketing Initiatives

Genie Barton is the Director of the Online Behavioral Advertising Program and Mobile Marketing Intiative. She is a Vice President of the Council of Better Business Bureaus. Ms. Barton launched the enforcement program which monitors industry compliance with the Self-Regulatory Principles for Online Behavioral Advertising, investigates potentially non-compliant entities, issues decisions regarding compliance, and refers entities that do not come into compliance to the appropriate government agency. In her former position as Vice President & General Counsel of USTelecom, Ms. Barton advocated for large, mid-size and small broadband service providers, where her focus was on the critical issues of privacy, online advertising, broadband classification, network management, and consumer protection. She has fifteen-years of executive, legislative and judicial branch experience with a strong record of accomplishment and innovation across a broad array of major public policy initiatives. Before coming to the private sector, Ms. Barton held a number of positions in government, including in the FCC’s Wireless Communications Bureau and in the Office of the General Counsel. She also served as Solicitor to the Board of the Congressional Office of Compliance and as legislative counsel in the Office of the General Counsel at the Department of Commerce. Ms. Barton is a co-chair of the Federal Communications Bar Association Committee on Privacy and Data Security.

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Kymberli Shoemaker

Compliance Coordinator

Kymberli Shoemaker is the Compliance Coordinator for the Online Interest-Based Advertising Accountability Program of the Council of Better Business Bureaus. Before joining the CBBB, Kymberli worked for over three years at the National Association of Theatre Owners (NATO). In her role as Programs Coordinator, Kymberli worked closely to support an independent theatre owners buying cooperative, representing over 7,500 screens in the US and Canada, throughout their negotiations with major Hollywood studios for financing of the industry-wide digital cinema transition. It was also during her time at NATO that Kymberli first gained experience in industry self-regulation, serving as the point person on issues relating to member compliance with the voluntary movie rating system. Kymberli, a native of San Antonio, TX, obtained a BA in Political Science from Tufts University and is currently pursuing a Master of Information Management from the University of Maryland’s College of Information Studies.