NAD Staff Biographies

Andrea C. Levine

Director

Andrea C. Levine is the Director of NAD and a Senior Vice President of the Council of Better Business Bureaus. Andrea leads the team of NAD’s highly experienced lawyers and oversees the advertising monitoring and review process. During Andrea’s 17-year tenure, NAD has resolved over 2000 cases, and has generated a 96% compliance rate without legal sanction or regulatory authority. Andrea lectures frequently on NAD’s system of voluntary self-regulation and issues concerning truth-in-advertising, including weight loss products, health and nutrition claims and environmental marketing, and has appeared on ABC’s 20/20 and in the pages of the New York Times, Wall Street Journal, and the Boston Globe. Andrea also serves on the Advisory Board for Advertising Compliance Service. Prior to joining NAD, Andrea served for ten years as an Assistant Attorney General for the State of New York where she handled a wide range of advertising challenges, including drafting a comprehensive blueprint for truthful and accurate airline advertising; formulating (at the request of the industry) advertising guidelines for car rentals; analyzing and evaluating environmental marketing claims; handling product safety issues particularly as they pertain to toys and other products intended for use by children; and appearing before the United States Supreme Court in a case concerning airline advertising. In addition, while at the Attorney General’s office, Andrea worked closely with the Federal Trade Commission, Attorneys General nationwide, the Food and Drug Administration, the Environmental Protection Agency and the Consumer Product Safety Commission. In 1990, Andrea was the recipient of the Marvin Award for demonstrating outstanding leadership, expertise and achievement in advancing the goals of the National Association of Attorneys General. Immediately before joining NAD, Andrea was special counsel to the Ryan Community Health Network in New York, a not-for-profit managed care company. Early in her legal career, Andrea served for seven years as a staff attorney at Community Action for Legal Services, providing legal representation for low-income families in New York City. Andrea received her undergraduate degree from New York University and her law degree from Brooklyn Law School. Andrea is admitted to the bars of New York State, the United States Supreme Court, the First, Second and Fifth Circuit Courts of Appeals, and the Southern and Eastern Districts of New York.

Martin S. Zwerling

Associate Director

Martin S. Zwerling, Associate Director, joined NAD in September 2000. Martin reviews national advertising campaigns, analyzes claim substantiation and has successfully resolved disputes relating to the advertising of drug and health aid products, computer hardware and software, telecommunications, dietary supplements, infant formula and consumer goods. Martin has also successfully argued before the National Advertising Review Board. Martin often lectures on claim substantiation and the NAD self-regulatory process. Prior to joining the NAD, Martin served as a Senior Court Attorney with the New York State Supreme Court, Appellate Division, Second Department, where he conducted research and drafted confidential memoranda for the Justices of the court on a wide variety of civil and criminal appeals. Martin has also served as a free-lance editor for Matthew Bender & Company, Inc. Martin brings to the NAD an extensive advertising and promotions background beginning with an undergraduate degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University. Martin’s professional advertising credentials include positions at such top New York advertising agencies as Grey Advertising and Bozell, Inc. Martin also served as Advertising and Promotions Director for RKO/Warner Video, where he created and implemented award-winning advertising and promotional campaigns in conjunction with such studios as CBS-Fox, Warner, MGM/UA, and HBO. Martin has also worked overseas as an educational program supervisor, designing and implementing promotional seminars for worldwide distribution. Martin received his law degree from Touro Law Center and is a member of the State Bar of New York. As a law student, Martin interned with the Honorable Steven W. Fischer, Supreme Court Justice for Queens County for whom he drafted memoranda on criminal cases. Martin is a published law review author and recent co-author of Self-Regulatory Techniques for Threading the Antitrust Needle, Antitrust, Summer 2004, Vol. 18, No. 3 American Bar Association (Antitrust Law Section).

 

Annie M. Ugurlayan

Senior Staff Attorney

Annie Ugurlayan is a Senior Staff Attorney at the National Advertising Division.  Since 2003, she has handled more than 150 cases, particularly in the areas of cosmetics, food and oral care products, and has successfully argued appeals before the National Advertising Review Board.  Annie is also a frequent lecturer at conferences nationwide and abroad.

Prior to joining the NAD in 2003, Annie worked as a temporary attorney in the advertising law department at Davis & Gilbert LLP conducting insurance related research on long-term projects.  Annie was also an associate at O’Hare Parnagian, LLP where she worked on commercial and personal injury litigation as well as real estate transactions. Annie is also a published author (Functional Foods – An NAD Perspective, WHAT’S IN STORE: THE NEWSLETTER OF THE SECTION OF ANTITRUST LAW’S CONSUMER PROTECTION COMMITTEE, PRIVACY AND INFORMATION SECURITY COMMITTEE, AND PRIVATE ADVERTISING LITIGATION COMMITTEE, American Bar Association [Vol. 17, Issue 1, Spring 2012]; Advertising Self-Regulation – A Review of Cosmetics Claims and Natural/Organic Claims in FORMULATING, PACKAGING, AND MARKETING OF NATURAL COSMETIC PRODUCTS [September 2011]; co-author, Consumer Protection and Self-Regulation of Advertising, CONSUMER PROTECTION LAW DEVELOPMENTS, American Bar Association [2009]; Obesity and the Carbohydrate Connection – The NAD’s Approach to Low Carb Claims, CONSUMER PROTECTION UPDATE, American Bar Association (Spring 2005); co-author, Self-Regulatory Techniques for Threading the Antitrust Needle, ANTITRUST, American Bar Association (Summer 2004); “Armenia: Privatization and Foreign Direct Investment in a Climate of Political and Economic Instability,” LOYOLA OF LOS ANGELES INTERNATIONAL & COMPARATIVE LAW REVIEW, Volume 23, Issue 3 (2001)).

Annie is actively involved in various bar associations (Member, New York State Bar Association’s House of Delegates; Member, Information Technology Law Committee – 2012-; Former Chair, Consumer Affairs Committee of the New York City Bar Association – 2009-12; Member, Consumer Protection Committee, American Bar Association’s Antitrust Section).  She is also a member of the Board of Directors of the New York Women’s Bar Association Foundation.  She is fluent in French and Armenian and proficient in Romanian.  Annie is a graduate of Hamilton College (B.A., magna cum laude — French and World Politics) and Hofstra University School of Law.

Jennifer E. Fried

Assistant Director

Jennifer Fried, senior staff attorney, joined NAD in May 2005. Jennifer has worked as an associate at Milbank, Tweed, Hadley & McCloy and as an assistant editor at The American Lawyer magazine. Immediately prior to joining NAD, Jennifer was a litigator at New York City’s Human Resources Administration, where she represented the city’s Medicaid and public assistance programs. As a law student, Jennifer interned for the Honorable Richard Conway Casey of the Southern District of New York and for the United States Senate Office of Legislative Counsel. She earned her B.A. in philosophy from the University of Michigan, and her J.D. from the University of Pennsylvania Law School. Licensed to practice in New York, Jennifer is a member of Advertising Women of New York and of the New York State Bar Association.

Kathleen Dunnigan

Senior Staff Attorney

Kathleen Dunnigan, Staff Attorney, joined NAD March 2008. Prior to joining NAD she has worked for the Legal Aid Society’s Juvenile Rights Division defending children in both child welfare and juvenile delinquent proceedings. She was also a staff attorney at the Center for Appellate Litigation representing indigent defendants and a public policy advocate at the Center for HIV Law and Policy. For many years, Kat litigated employment discrimination and civil rights claims representing only employees. She has been involved in many New Jersey employment cases on behalf of workers before the New Jersey Supreme Court, New Jersey Appellate Division and at the trial level. She also submitted an amicus curie brief on behalf of NELA-NJ before the New Jersey Supreme Court. Kathleen Dunnigan graduated from S.U.N.Y. Maritime College with a degree in Engineering and as an officer in the United States Merchant Marines in 1993 and NYU Law School in 1999.

Rebecca Griffith

Staff Attorney

Rebecca Griffith, Staff Attorney, joined NAD in June 2010. Prior to joining NAD, Becky practiced law at Day Pitney LLP in New York City, where she concentrated on branding and intellectual property protection and counseling clients regarding trademark, copyright and advertising law. While at Day Pitney, Becky’s practice included trademark clearance, prosecution, and licensing, as well as trademark and copyright infringement litigation in the federal courts, proceedings in the United States Patent and Trademark Office and appeals in the United States Copyright Office. Becky represented domestic and international clients in a variety of industries, such as consumer products, technology, pharmaceutical, not-for-profit, financial services, fashion, media/entertainment, publishing, software, hospitality and travel, textiles, food and beverage. Becky has also worked as a litigator at Fried, Frank, Harris, Shriver and Jacobson LLP and at the intellectual property law firm Ladas & Parry LLP. As a law student, Becky interned for the Honorable Maryanne Trump-Barry, then of the District of New Jersey. Becky is co-chair of the Trademark Committee of the New York State Bar Association and a member of other local and national bar associations. She earned her B.A. in English literature, cum laude, from the University of Pennsylvania, and her J.D. from New York University School of Law. Becky is admitted to the bars of New York State, and the Southern and Eastern Districts of New York.

 

Laura Brett

Staff Attorney

Laura Brett, Staff Attorney, joined NAD in April 2012.  Prior to joining NAD, Laura specialized in litigation matters in her own private practice and at Willkie Farr & Gallagher.  Laura litigated a wide variety of cases in state and federal courts, including, securities fraud cases, accounting and actuarial liability matters, trademark related breach of contract claims, as well as cases involving family law, political asylum, and intellectual property.  Laura is experienced working in alternative dispute resolution forums including representing clients in mediation and arbitration.  Her prior practice involved extensive work with expert witnesses and required evaluating competing expert testimony on a variety matters.  In addition to Laura’s work in litigation, she has served on the Board of numerous not-for-profit organizations and is an elected official on her local City Council.  Laura graduated with a B.A. from Trinity College in Hartford, CT, with a double major in American Studies and English Writing, as well as from Fordham University School of Law.

Hal Hodes

Staff Attorney

Staff Attorney Hal Hodes joined NAD in August 2012. Prior to joining NAD, Hal worked in private practice focusing on litigation. As an associate at McAloon & Friedman, P.C., he represented hospitals and other health care practitioners in malpractice litigation and proceedings undHaer the New York State Mental Hygiene Law. Previously, Hal was an attorney at the New York City Human Resources Administration, where he represented the City’s social services programs. Hal is also on the steering committee of a prominent voting rights group, conducting research on voter protection laws, advocating for election reforms and regularly serving as an election monitor. He earned his B.A. in Political Science from the University of Pennsylvania and his J.D. from the Benjamin N. Cardozo School of Law. Hal is admitted to the bars of New York and New Jersey.