Wayne J. Keeley
Wayne J. Keeley is the Director of CARU and a Vice President of the Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, Mr. Keeley served as general counsel for two independent video and film-production studios. Mr. Keeley is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use. He most recently worked with Olympia Dukakis to produce a PSA on Duchenne muscular dystrophy for the Parent Project Muscular Dystrophy organization. Mr. Keeley is a graduate of Fordham College, Bronx, NY; St. John’s School of Law, Jamaica, NY and New York University.
Phyllis B. Spaeth
Phyllis Spaeth is the Associate Director of the Children’s Advertising Review Unit of the CBBB. She came to CARU after serving for ten years as head of the NYS Attorney General’s Hazardous Products Task Force, where she was responsible for the recall and redesign of hazardous consumer products, including children’s toys and other products intended for use by children. In addition, her work resulted in child-resistant closures for mouthwash containing alcohol and for vitamins and other iron-containing supplements. Ms. Spaeth also worked with the Environmental Protection Bureau of the Attorney General’s office on issues involving the advertising and sale of pesticides. Over the course of her career at the Attorney General’s office, Ms. Spaeth worked closely with the Food and Drug Administration, the Federal Trade Commission, the Consumer Product Safety Commission, the Environmental Protection Agency and Attorneys General nationwide. A graduate of CCNY and the University of Pennsylvania Law School, Ms. Spaeth began her legal career as a litigator, serving as a criminal defense attorney for the Legal Aid Society. During her time at Legal Aid, Ms. Spaeth conducted numerous jury trials.
Senior Staff Attorney
Ms. Tiffin joined the Children’s Advertising Review Unit as a staff attorney in June 2006. She is responsible for evaluating child-directed advertising in all media, working with advertisers to ensure compliance with CARU’s Guidelines, and writing case decisions. Prior to joining CARU, Ms. Tiffin practiced for five years as a law guardian in the New York State Family Court representing children of all ages in child protection, custody and delinquency cases for The Legal Aid Society. Ms. Tiffin graduated with a B.F.A. from Concordia University in Montreal, Quebec where she majored in art history. She received her L.L.B. from the University of Windsor, in Windsor, Ontario. Prior to her undergraduate studies, Ms. Tiffin worked as a production assistant in films, photography and television.
Senior Staff Attorney
Katie Goldstein joined CARU in September 2008. She is responsible for evaluating child-directed advertising online, on television, in print and other types of media, collaborating with advertisers to ensure compliance with CARU’s Guidelines, as well as writing case decisions. Katie also created and updates CARU’s new blog, which keeps CARU’s supporters informed of CARU’s recent news and developments. As a law student, Ms. Goldstein interned for FoxNews where she was responsible for composing a weekly FoxNews.com column, which interpreted and analyzed current legal issues. Prior to interning at Fox, Ms. Goldstein worked as a legal intern for Weitz, Kleinick & Weitz, LLP. Ms. Goldstein earned her Bachelor’s Degree in Psychology from the University of Michigan in 2003, and her Juris Doctorate from The New York Law School in 2008.
Christina “Tina” Poturica-O’Neill, JD
Senior Legal Associate
Tina Poturica joined the Children’s Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, preclearing advertising in various stages of development, as well as drafting case decisions. During her tenure at CARU, Tina’s decisions have dealt with a myriad of issues including responsible advertising practices for mobile marketers, children’s online privacy, representations of proper portion-size in food advertising, in addition to truthfulness and accuracy. In Spring 2008, Tina initiated and implemented CARU’s first Network Seminar which brought together key television professionals from the world of commercial clearance. Tina was also excited to review and award CARU’s first Safe Harbor Seal applicant, Highlightskids.com back in 2003. Since then, Tina has continued to facilitate the growth and expansion of CARU’s Safe Harbor Program. In addition to educating the advertising industry on the self-regulatory process through public speaking at agency and industry conferences, Tina also enjoys mentoring and training CARU’s legal interns. Tina has a J.D. from New York Law School and received a B.A. from Barnard College as well as a NYS Certificate to Teach Elementary Education. Prior to joining CARU, she worked as an elementary school teacher.
Jay G. Black
Manager, Business Development & Marketing
Jay G. Black, Manager, Business Development & Marketing, joined the Children’s Advertising Review Unit in October 1991. Mr. Black is responsible for the research and development of new business opportunities to achieve financial growth. He markets CARU’s programs and services globally, including the children’s privacy Safe Harbor program, CARU’s advertising pre-clearance program as well its other supporter based programs. He also manages financial support and partner contract negotiations for CARU. He is the “go-to” resource for members. Mr. Black is active in corporate outreach, planning advertising conferences, membership meetings and has presented at speaking engagements and member workshops. Previously, Mr. Black was an Advertising Review Specialist, where he authored case decisions, evaluated child-directed advertising, pre-cleared advertising and worked with well known brands to ensure compliance with CARU’s Guidelines. He also managed the development and implementation of CARU’s website. Before joining CARU, Mr. Black spent several years in the New York financial district as a senior analyst with Shearson Lehman Hutton, as part of their Corporate Real Estate Division. He managed financial obligations for many regional offices, acted as a key member of lease re-negotiation efforts and recouped over extended resources. He also worked for Merrill Lynch Pierce Fenner and Smith as a senior analyst in their Securities Exchange Division; he managed high volume financial transactions and was a valued resource for partners and colleagues alike. Mr. Black graduated with a Master of Arts in Media Studies and Communications and received certification in Media Management from the New School University. He is a graduate of Swarthmore College where he received a Bachelor of Arts in Psychology.